I believe the simple goal of interactive media is: to manage information, ensure accessibility, improve processes, and do it in harmony with the brand.
Aetna Medicare was an ever changing but exciting site and group to work with. This is but one of the many iterations we worked though.
We were task with coming up with an online high impact commercial aquisition campaign. (Link) One that the initial contact could be email and therefor low cost with high reach, but the initial contacts had almost no sales messaging just relevant industry information and articles for engagement.
As engagement patterns were established sales information was brought into a more dominant position.
Getwell by Surebridge
Getwell was an umbrella product that delivered 4 seperat products, so the website had to communicate a fairly complicated message broken down in bite sized and digesibal messages.