Advertising Design.

My objective is simple: increase client profitability by speaking to their market in a clear, concise, compelling way, thereby rasing their voice above the noise.

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Aetna Medicare
New Brand

The challenge — The challenge was placed before us to make even more of an impact on the market than ever before.

Presenting Aetna Medicare members and the brand as vital, empowered, strong. We turned to high impact digital. With Baby Boomers coming of age into Medicare and with their very strong attitude of not wanting to confront their age, we took some colorful and fun approches that hit our audience in their home and in their heart.

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Aetna International

Aetna International has some unique challenges. To provide the best health coverage to protect members and their families as the work, live and travel abroad. And at a quality level that they are used to State. Some members are expats, Government officials or just those who have come to expect a higher level of care.

One thing that research has shown is that many of those that work internationally, business people, government workers, etc. consider the risk of international travel worth it for themselves but are concerned about their families and their health coverage in case of emergency. there for the campaign, "We've got you're back" and "We're right beside you."

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